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Useful
Tips
- Raison d'etre
Consciously change the raison d'etre if necessary to keep
control, don't just drift into new activities.
Define the raison d'etre so that employees know what it is.
Put
the
reason
for
your
organization
in
the
annual
report.
Work
hard
to
describe
your
organization's
raison
d'etre
in
a
single
sentence,
otherwise
you
really
haven't
thought
it
through.
A
single
well
thought
out
statement
is
better
than
a
page
of
waffle.
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