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Useful Tips - Products

Supplying every combination of features costs you money. Stick to a few good combinations and promote them.

Don't say yours is the best, explain how it is different and let the customer make the inference.

Products satisfy a need - so show how the product satisfies it rather than describe in detail the product itself.

Design the product so that it can be easily upgraded or changed.

Take account of safety and security in the basic design, not as add-ons later.

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