Useful Tips - Customers

Don't give discounts to new customers which you don't give to established ones.

Give an extra bonus of some sort to long-time customers - they can drift away if they feel neglected!

If you are delivering a service over a long period, keep checking that it is still what the customer wants.

In sales situations don't discuss the fine details of equipment, or technology you will only get into an argument comparing yours with the competition which is very difficult to win.

Customers can be good sources of industry trends.

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