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Support
activities
Supporting
what we do should not get in the way of doing what we do. Chief
Executive Officer
These
activities are not directly involved with producing products or services - they don't actually add value to them directly, but they do allow the
organization to operate more effectively. Some organizations refer to support
activities as 'staff' functions.
Some examples: Maintenance
and repair - of buildings and equipment; Training - generating, improving and supporting
skills; Marketing
- promoting sales and the organization’s image; Security - protecting
people and things; Personnel - supporting the welfare of employees.
Others may do it
better: Support activities
will often be contracted out to independent organizations who will be able to
perform them much more efficiently - an organization which depends on
successfully selling its services will not necessarily be good at training its sales
people and will find that a specialist training company can do it better.
Support activities can be shared between organizations, for example, a shared
training facility or restaurant or the pooling of basic research.
What do they contribute? Each support activity
needs to be evaluated to ensure that it is making a positive contribution, whether it
is responsive to changes in the line-of-business activities and if it can
be done externally. The question should be asked: ‘What would happen if we
didn't do this?’ To get the best results there should be well-defined
interfaces between support and line-of-business activities - staff should know
which training courses are available or how to contact and make use of the legal
team.
Core and non-core: Support
activities are sometimes referred to as 'non-core'. We think this is a
misnomer and that core activities are simply those that the organization regards
as essential and which it should perform itself. These will normally include the
line-of-business activities, but could also include any of the other categories.
For example, it may be crucial to provide training of personnel in-house or the
maintenance of key equipment to be performed by employees inside the
organization. Non-core activities are those that could be deemed to be optional,
or even if essential, given to outside organizations. >>>
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