Ashley Home Furnishing Ltd - Business Model

Element
Workers

Analysis
Sales staff
Warehousemen
Secretaries
Delivery drivers
Security guards
Receptionists
Telephone switchboard operators.

Evaluation
There is too a high a turnover of staff.
Workers at the lower levels sometimes feel that Ashley's does not value them enough.
The grading of different workers is not consistent across the organization and is a cause of grievances.

Strategy
Retain employees for longer periods using long-term incentives.
Produce a better sense of belonging among employees.


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