Ashley Home Furnishing Ltd - Business Model

Element
Technology

Analysis
Telephone system.
IT systems.
Warehouse handling systems.
Delivery trucks.
Security and surveillance systems.
Air conditioning system.

Evaluation
The telephone system needs updating.
There are too many suppliers of IT.
The reliability of the IT system is not good enough.
There is too big a range of delivery trucks, both by manufacturer and size.

Strategy
Only install proven technology - don't install systems unless they can be demonstrated in other organizations.
Integrate the telephone system with the IT system.


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