Ashley Home Furnishing Ltd - Business Model

Element
Support activities

Analysis
Training.
Human Resources.
Marketing and advertising.
IT.

Staff restaurant.
Legal services.
Shop floor and office cleaning.

Evaluation
Support activities take too much of the company's resources and budget.
The training department tries to 'call the shots' instead of doing what is required by the other departments. 
The staff restaurant should be open longer hours.

Strategy
To reduce costs and increase effectiveness by subcontracting some of these activities to external suppliers.
To introduce more self-learning modules.


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