Ashley Home Furnishing Ltd - Business Model

Element
Suppliers

Analysis
23 furniture makers
3 carpet suppliers
4 fabric wholesalers
2 office equipment suppliers
1 telephone and internal communications supplier.
4 IT suppliers
2 financial advisers

Evaluation
Probably too many furniture makers and IT suppliers.
The product quality of some suppliers is very variable. 

Strategy
Reduce the number of suppliers.
Improve quality control procedures.
Improve relationships with the major suppliers.


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