Ashley Home Furnishing Ltd - Business Model

Element
Services

Analysis
Designing interior layouts for homes and businesses.
Measuring-up on the customer's site.
Delivery of furniture to the customer.
Alterations and modifications.
Installing furniture and fittings where required.

Evaluation
The design staff need some new ideas.
The number of complaints about the delivery service is unacceptable for a high-quality store.
Charges for the alteration service is too low and this department is losing money.
More training is needed for the staff who carry out services on the customer sites.

Strategy
Employ a young professional designer.
Provide better supervision of the delivery staff.

Conduct an audit of costs to find unproductive activities.


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