Ashley Home Furnishing Ltd - Business Model

Element
Reputation

Analysis
The percentage of customers who come back again. 
The percentage of customers who have been recommended by other customers.
The number of letters of complaint.
The number of applications for each advertised job.
The number of relatives of people already employed who want to join the organization.

Evaluation
Thought to be slightly better than competitors.
The reputation, as measured above, has improved during the last year. 
The organization's reputation needs to spread beyond the immediate geographical area of the stores.

Strategy
To be known as the most up-market store in the area.
To be known as first-rate employer.
To survey the customers, suppliers and general public with a view to establishing what the reputation actually consists of.
To review the criteria used to measure reputation and produce a new set of parameters.


Select -  Element, Analysis, Evaluation, Strategy  for a general explanation of the section. 
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