Ashley Home Furnishing Ltd - Business Model

Element
Physical deployment

Analysis
Head Office in Walton-on-Thames.
Store in Walton-on-Thames.
Store in Brighton.
Store in Southampton.
Warehouse in Bracknell.

Evaluation
Not a large enough base of stores to be really profitable.
Good road communications between stores and the warehouse.
The Head Office could be sited more centrally with respect to the stores.

Strategy
Add one new store per year.
Site new stores close to motorways. 
Any store should be no further than 100 miles from another store. 
Any store should be sited within 10 miles of a motorway.


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