Ashley Home Furnishing Ltd - Business Model

Element
Benefits and perks

Analysis
Good staff discounts.
Private health cover for managers.
Permanent sickness and accident insurance.
Contributory company pension scheme based on years served and final salary.
Use of covered car park for managers.
Use of directors' restaurant.
Free hair styling for female employees.

Evaluation
Perks and benefits depend very much on a person's level in the firm.
The directors' restaurant is divisive and too costly.
The present pension scheme is proving costly.

Strategy
To provide a more uniform package of benefits for managers and employees.
To investigate changes to the pension scheme to reduce the cost to Ashley's.


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