Ashley Home Furnishing Ltd - Business Model

Element
Partners

Analysis
Brown's Emporium (for training purposes).
Kingston Design Centre.
A number of other stores for the purpose of  buying high quality products abroad.

Evaluation
Have made too little use of alliances in the past year.
Ashley's contribute more to the relationships than they get out of them.
Could use partners for promoting Ashley's business.
Too little use is made of collective buying, with other stores, of high quality products from abroad.

Strategy
Increase the benefits to Ashley's, which associating with other organizations bring.
More effectively manage the interfaces with partners.
Form an alliance with other high quality stores to promote training for craftspeople in the furniture industry.
To produce and promote a catalogue with other similar stores.
Seek out other areas where partners would be advantageous.


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