Ashley Home Furnishing Ltd - Business Model

Element
Opportunities

Analysis
Furnishing executive suites in offices buildings.
Putting a catalogue on the internet.
Selling to well-off retired people.
Sponsoring small craft businesses to produce products unique to Ashleys.
Encouraging local; celebrities to use the stores.

Evaluation
Ashley's need to take advantage of new opportunities to achieve their mission of doubling the number of stores within three years.
Decisions take too long to implement new opportunities.

Strategy
Exploit technology, the internet, virtual reality and computer-aided design.
To be one of the first retailers to show new products and fashions.
Streamline the decision making process.
The Board of Directors to periodically formally review possible opportunities.


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