Ashley Home Furnishing Ltd - Business Model

Element
Mission

Analysis
To double the size of the business in three years.

Evaluation
This will be difficult to accomplish, particularly if external capital is not available.
The mission may be accomplished by doubling the number of stores, or by introducing more, but smaller ones. The mission needs to be reviewed to make clear what is proposed.  

Strategy
To engage external consultants to produce a plan that will be reviewed by the directors and if acceptable will be publicized and implemented.


Select -  Element, Analysis, Evaluation, Strategy  for a general explanation of the section. 
Return by selecting 'Back'