Ashley Home Furnishing Ltd - Business Model

Element
Key policies

Analysis
Pay suppliers within 30 days.
Refund money to customers without question.
Internet browsing by employees for pornographic material is a disciplinary offence.
Promote on merit.
Promote from within Ashley's own organization.

Evaluation
Ashley's has more ethically based policies than its competitors.
The 'promote from within' policy is a constraint in finding managers with the right experience.
Not all employees know what the key policies actually are.
The 'promotion on merit' policy needs an objective way of assessing 'merit'.

Strategy
Publicize the key policies to promote the integrity of the business.
Make staff more aware of what the key policies are.
Some of the key policies seem to be targets rather than firm policies, e.g. paying suppliers within 30 days.


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