Ashley Home Furnishing Ltd - Business Model

Element
Innovation

Analysis
The speed at which new working practices can be introduced.
The cost of changing the layout of a sales floor.
The ease with which new products can be introduced.
The ease or difficulty of taking on new suppliers.
Changing the mix of products to reflect economic conditions.

Evaluation
It takes too long a time to introduce a new product line.
More training is required to implement any changes. 
Too many changes are made to sales procedures and this has resulted in an unacceptable number of errors.
Changes are often made to already agreed changes - resulting in confusion.

Strategy
Set up a formal system for introducing new working practices.
Use standard floor displays and payment positions that can be re-arranged more easily.
More carefully plan changes.


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