Ashley Home Furnishing Ltd - Business Model

Element
Indirect participants

Analysis
Families of employees (1000 people in total).
Suppliers to the suppliers of Ashley's
Small shops that Ashley's employees visit in lunch breaks, etc.
Employees of those shops which depend on the patronage of Ashley's employees for a large part of their trade.

Evaluation
The store does not do enough for family members of staff.
The quality of the indirect suppliers is not always good enough.
Some small shops believe that Ashley's is taking away their business by providing services normally done by them.

Strategy
To have more consideration of the families of employees e.g. working of unsocial hours by parents, etc.
Help suppliers improve the quality control with relation to their suppliers.
To consider the effect on the employees of local businesses of actions by Ashley's.
To encourage employees of Ashley's suppliers and local shops to become customers of Ashley's.


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