Ashley Home Furnishing Ltd - Business Model

Element
Incidental activities

Analysis
Christmas party for employees' children.
Staff-days-out.
Sponsoring the local hospital radio station.
Directors taking time out to promote local sports teams.
Being involved with local charities.

Evaluation
Ashley's have more of these activities than competitors have.
The staff-days-out take a lot of organizing for not much return.
The Director's 'sporting' activities are often used to promote themselves, rather than the sports clubs or Ashley's.

Strategy
To reduce activities to those that actually promote the store.
To make sure that Ashley's get some promotional benefit or goodwill from these activities.
To make sure that the activities that are carried out are done as professionally as possible.


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