Ashley Home Furnishing Ltd - Business Model

Element
Impact

Analysis
Distinctive shop-fronts in red and blue colours.
Distinctive staff uniform ( in dark blue with red edging..
Friendly and relaxed atmosphere inside each store.
Internal layout of the stores (somewhat untidy).
Website.
Stationery as per Corporate Guidelines specifications.

Evaluation
It is felt that the store interiors are not distinctive enough and have become rather dated.
The corporate identity of Ashley's needs to be updated.
The neighbouring buildings at the Southampton store are not up to the same standard as Ahley's and detract from it.
The Website has been designed by technical people rather than by a professional designer.

Strategy
To produce a recognizable style of store interior.
Consider how the corporate identity can be improved.


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