Ashley Home Furnishing Ltd - Business Model

Element
Financial resources

Analysis
Working capital.
Investments.
Loans.

Bank overdraft.
Cash on deposit.

Evaluation
Existing finance is inadequate for future expansion.
The relationship with banks need to be strengthened.
New methods of raising capital need to be investigated.
The rate of interest paid on the existing borrowings is too high.

Strategy
To put in place a source of capital for future expansion.
To seek an adviser in the City of London financial markets.
To seek a better return for cash held on deposit.


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