Ashley Home Furnishing Ltd - Business Model

Element
Financial performance

Analysis
Balance sheet - (link to balance sheet).
Profit & loss account - (link to profit & loss account).
Sales per employee.
Sales/overhead.
Dividend to shareholders.

Evaluation
The profit is low in relation to turnover.
Overheads are too large
Sales per employee are good. 
Overheads are to large.
The dividend to shareholders has not increased during the last five years.

Strategy
Reduce overheads to increase profits to help fund future expansion.
Introduce a more effective computer system for tracking financial performance.


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