Ashley Home Furnishing Ltd - Business Model

Element
Customers

Analysis
Individuals
Families
Small businesses
Hotels
(Note that the Customer Database is held by the Sales Department).

Evaluation
Amount spent per customer per year is too small.
The hotel business is not being fully exploited.
The stores need to be more 'family friendly'. 
More needs to be done to retain customers over the long-term.

Strategy
Increase the size of each order per customer.
Be more ready to visit the customer.
Implement strategies to promote long-term customer loyalty.


Select -  Element, Analysis, Evaluation, Strategy  for a general explanation of the section. 
Return by selecting 'Back'