Ashley Home Furnishing Ltd - Business Model

Element
Core values

Analysis
Not to allow price to compromise quality.
To let all employees share in the success of the business.
To treat all employees with respect and dignity.
To give equal opportunities to all employees.
To be a responsible member of the local community.

Evaluation
These are more specific than those of competitors.
Senior managers do not always implement these values.
These have not really been spelt out and explained to employees.
Members of the local communities do not know what Ashley's core values are.

Strategy
To have only a few, well-defined values.
Communicate the core values to all staff.
To use the core values in advertisements where appropriate.


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