Ashley Home Furnishing Ltd - Business Model

Element
Core competencies

Analysis
Presenting an ambience of luxury, quality and professional service.
Providing a complete range of quality furnishings for the home.
Providing well-trained and knowledgeable staff to deal with the customers.
Providing exceptional after-sales service.

Evaluation
Ashley's provides a very up-market environment.
Some aspects of after-sales service are not up to the required standard.
More training needs to be given so that sales staff project the right image to customers.
Some areas of the stores need upgrading to give the right 'luxury ambience'.
The reaction of Ashley's to new and different requirements of customers is rather slow.

Strategy
To get the different departments working better together.
To review exactly what differentiates Ashley's from its immediate competitors.
The managers to explain to staff, what Ashley's is aiming to provide for customers.


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