Ashley Home Furnishing Ltd - Business Model

Element
Channel

Analysis
Ashley's own stores.
Mail order.
Ashley's own website.
Specialist websites.

Evaluation
The mail order side is proving difficult to grow.
The website is not attracting enough business and is difficult to use.
Too much money is spent on advertising which does not produce sales.
Ensure better personal service is given when using channels other than the stores.

Strategy
Increase the number of stores.
Use expert web designers to make the website more attractive and easier to use.

Review the mail order side to attract more sales.


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