Analysis issue
How well do you understand the constraints under which you operate?
What are the main threats to your existence?
How is your reputation defined and measured?
What impact does your head office make on potential clients?
Which of your neighbours are affected by your activities?

Evaluation issue
Is your technology up-to-date, easy to use and reliable?
How do the skills of your staff compare with other similar organizations?
How does your record of innovation compare with that of your competitors?
How would you evaluate the state of your relationships with your partners?
Do you run any more risks than other similar organizations?

Strategy issue
What strategy do you have with regard to suppliers?
What are you planning to do to reduce the risks to your intellectual property?
What is your policy for finding new partners?
How will you reskill your labour force?
What plans have you to recruit at management level? >>>