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Partners
He
abandoned former alliances and made fresh ones and had the
foundations for whatever he wanted.
Machiavelli
Partnerships,
alliances, collaborations, working-relationships, etc. all have the same goal
- to leverage the efforts of several organizations for the benefit of each.
Organizations co-operating together can often accomplish much more than each
working separately. Even fierce competitors collaborate on research and development because of soaring costs
and lack of specialists.
Reasons
for partnerships and alliances: These are usually formed for a specific purpose, as with the following examples:
Pooling
resources,
as with the motor industry jointly funding and maintaining a car testing and
proving ground.
Mutual
security, as with political and military alliances, such as NATO.
Mutual
cooperation, as with the
European Community.
Promotion
of interests, as with trade
associations, professional associations and cartels.
A small
organization is sometimes set up to administer and co-ordinate the collaboration
of various specialist members which then trades under its own name, as with a national lottery, which
co-ordinates the activities of its collaborators supplying computers,
communications equipment, terminals, tickets and maintenance services.
Getting the right operating parameters: Partnerships
and alliances need a framework within which to exist and should have the following attributes:
Declared
objectives, so that one
party is not working to a different agenda to the others.
Mutual
trust, to the extent that
each party can depend on what the other parties say and that there will be no
surprises.
Mutual
benefit,
with each party defining what it will contribute, as well as what it will
receive from the collaboration.
Confidentiality,
particularly important when competitors work together.
A
specific time-scale, better
to renew an alliance every few years or so, than let it fizzle out
through lack of use.
Specific
interfaces and channels, nominated people responsible for managing relationships and problems. >>>
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