Use 3.  Evaluating the effect of change

The elements in the model do not exist in isolation, for example, the empathy towards customers affects the organization's reputation and the skills of the staff affect its financial performance.  An individual element may be affected by changes which occur in some elements but not by others.  At certain times, a discreet change may occur in one element - the vision is changed, new technology is introduced or government passes new legislation. The model provides a checklist to assess which other elements are affected by a change to a particular one.

As an illustration, consider how the introduction of a new product could affect the other elements of the model.

Elements to be changed: Product (new product introduced).

Elements that are probably affected: Reputation, target market, roles and jobs, workplaces, workers, channel, customers, suppliers, technology, intellectual property, information, skills, financial resources, line-of-business activities, management activities, services, opportunities, competitors, scale, innovation, financial performance.

Elements that are probably not affected: Name, constitution, impact, raison d'etre, core values, vision, mission, external infrastructure, owners, neighbours, incidental activities, management style, rules and customs, social behaviour, attitude to work, benefits and perks, personal development, empathy.

Elements that could be affected: Key policies, physical deployment, functional composition, reporting structure, managers, partners, indirect participants, land and buildings, core competencies, relationships, support activities, compliance activities, constraints and pressures, risks and threats, efficiency. >>>